Going Behind the Scenes of the Label Making Process

The label making process might seem like a daunting plunge into unfamiliar territory. There are so many decisions to make in what seems like so little time. First, take a breath, because it is not as complicated as you might think! Second, remember that the design is the largest part of the battle. Once you have conquered this task, the rest will be a downhill run toward success.

Today, we want to provide a behind the scenes look at how Shamrock Labels handles the label making process to help customers (current and potential) feel more comfortable with our services. Essentially, our label making process has six steps, as displayed below:

  1. Label Design
  2. Materials & Specifications
  3. Mock Up Sample
  4. Approval & Production
  5. Shipping & Delivery
  6. Excellent Customer Service

These processes sometimes overlap depending on a number of factors, but are traditionally the primary workflow for any label order.

The Design and Specification Process

During the design phase, we will cover a number of topics ranging from the materials to the required protective coatings. This part of the process has a number of considerations including the layout specifications. A little upfront research can go a long way such as learning the following:

  • Customer Details (Facility Type, Individualized Needs, etc.)
  • Label Purpose (How label will be used)
  • Labeling Area Including Size and Shape
  • Informational Hierarchy (Where will everything go?)

The design and specification phases of this process are pertinent to determining what materials will be best for exposure conditions such as cold, chemicals, or frequent handling. Additionally, the label must be capable of accommodating information needs while conveying the right message. At Shamrock Labels, we use our years of expertise in this business to streamline the process as much as possible.

Next Up: Mock Up Design

Once the overall features have been discussed to match the required specifications, we will create a mock up or sample. This design encompasses a rough idea for customers to visualize the label that we can provide them to assist in placing their order. Once the order has been placed, this is the ideal time to tweak the design or request changes because it has not actually gone into production. The label will not actually go into production until the proof or sample has been approved, but if something does need to be changed, we can go back to the drawing board to create an improved design.

Finally: Label Production

The label will not actually go into production until the sample design has been approved. Sometimes more than one sample is needed to hit the mark and production starts after it has been approved. The labels are produced in the ordered quantity and then shipped out for delivery. For some manufacturers, this might be the end of service, but not at Shamrock Labels!

We want to make certain the received order meets your specified design and quality requirements. After the labels have been delivered, you can expect excellent customer service from our team to ensure you have received what you ordered. If everything was not up to par, we want to know how we can improve to make future experiences better for our customers! Contact our customer service team or our fill out our contact form today!

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