Why Labels Matter: One Drive That Changed Everything

How one urgent delivery shaped a 25-year commitment to service and reliability

In healthcare, the smallest details can carry the greatest weight. That’s something Shirin Sendejas, our VP of Customer Experience, learned firsthand just 6 months into her career with Shamrock Labels—long before she stepped into a leadership role.

At the time, Shirin was still new to the business when she received a call from a hospital pharmacy in urgent need. They were completely out of labels—labels used on every IV bag and pill bottle leaving the pharmacy. Without them, patient care would be delayed, and operations would be forced to stop.

Instead of waiting for the next shipment, Shirin loaded the labels into her car and drove them to the hospital herself.

That experience left a lasting impression. It opened her eyes to the critical role labels play across every department of a hospital—not just for organization, but for safety, continuity, and patient outcomes. It was a defining moment that helped shape her belief in what excellent service really means: being there when it matters most.

This is why Shamrock Labels exists.
Our customers count on us to deliver quickly, reliably, and without compromise—because when labels are critical, every moment counts. From in-house manufacturing to fast domestic supply, our team is built to support healthcare organizations with the speed and service they deserve.

Watch the video to hear Shirin’s story in her own words, and see why so many hospitals and health systems trust Shamrock to deliver more than just labels.
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